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Friday, May 29, 2020
The Wedding Season Spoiler : Open Letter To Corona
Sunday, May 24, 2020
Problem & Solution: India's Struggling Fashion Industry
Workers in Bangladesh, Vietnam, India, and many other countries getting severely affected. Most of the garment workers lost their job because of shut down. Production companies are in huge debt as they start producing the goods with mere advance payment.
Also because the brands around the world are facing huge de-growth in sales due to lockdown resulting in the cancellation of orders.
One of the exporters from Bangladesh was requesting the concerned brand on linkedin to release the payment as he is unable to afford the livelihood of around 2500 workers in his company. He mentioned that he tried to help 2500 workers during lockdown by paying salaries for March and April month but he can't afford it further if he doesn't get paid from the brand for the produced goods ready for shipment.
After earning a multifold profit on a single unit of fashion & accessories product, how brands are acting insensitively during the pandemic?
Similarly many Indian exporters and domestic suppliers are facing the same situation across the country where they have to beg for the payments. Despite so many clauses written in brand-exporter agreements, brands are denying to help.
Apparel, textile and yarn exporters got worst hit in March, April and May due to negligible demand from importing countries.
In recent years, Indian fashion export dropped due to heavy competition from third world countries and due to poor unsupportive export policies if compared to China and Bangladesh. China's free trade zone and trade-friendly policies still holding its top position in apparel exporting countries.
China has huge apparel market in Beijing, Guangzhou and factories in other province to supply huge global demand bringing billions of foreign currency to its country.
If compared to Bangladesh, who has been the second largest producer of ready-made garments after China, contributing around 20% to the national GDP whereas Indian RMG sector (ready-made Garment) is contributing merely 2% to it's national GDP.
Domestic brands and companies are struggling for sales due to complete lockdown. Job loss and salary pay cut resulted in less money in pocket to buy anything else than food.
Whooping 20 lakh crore package announced by the government of India will help the industries or not, that's a matter of question. As the money is announced for the industry which is struggling for their product demand. What they will do with the money if the product is not in demand.
Based on current situation, country should focus on organised future investment. Package should be versatile in serving second largest population of the world with huge domestic demand.
Possible solution to solve the problem of Indian Fashion Industry-
- Allotting Free Trade Zone state wise with relaxed trade policies and tax benefits for Garment Sector near with in 30-50 km range of airports.
- Government subsidies & investment in machinery & infrastructure for companies in the free trade zone on an App-based System instead of running behind bureaucracy for every signature.
- Identifying potential yarn, textile, and apparel producers and systematically setting up sectors in the free trade zone.
- Special Research Centres to continuously update the industry with technical knowledge and global competitions to make it a world-class apparel hub state wise.
- Exclusive All India Cargo Transport Permit for the companies in the Free Trade Zone to speed up cargo movement and thus improving the global supply chain.
- Building infrastructure for Fashion & Apparel trade shows & Infrastructure for Fashion Shows for fashion students in the Free Trade Zone.
- Government-funded schools, colleges, and hospitals for the worker's children working in companies of Free Trade Zone, like central schools and army schools across the country. This will reduce liabilities on workers and it will benefit companies to manage wages.
- Special subsidies & loan facility to Indian retailers anywhere in the country for promoting goods from Free Trade Zone companies.
- Incubation program for designers and entrepreneurs.
- Special marketing team to create and supply global and domestic demand.
The above suggestion has the potential of creating a million jobs in the future.
The country requires special attention to the apparel sector as it has the potential to drive the economy. The apparel sector is the 2nd largest employer but the contribution to the GDP is very less.
India has every possible resource to compete with the rest of the world. It just needs better long term plans and goals to work on to build future of its Fashion Industry.
China is good at investment to build its future as its well said -
"Only money Can Earn More Money."
The package announced should be more focused on long term plans and investments for providing infrastructure to support the companies to grow. To enable them to match the speed of the global supply chain with the competitive products.
Misuse of government funds and bankruptcy declaration or loss declaration are few easy escapes.
Investment by the government must have plans for its recovery otherwise it will derail the vision of the country with the huge loss of taxpayer's money.
Author- Pramod Kumar
Friday, May 22, 2020
How To Reactivate Our Happy Hormones Amidst COVID-19 Pandemic
As the whole world is toppled over by global pandemic COVID-19, the situation is distressful and gloomy all around the world. The whole world is under lockdown and few countries are trying to restart their economies by lifting up the lockdown.
The COVID-19 has forced us to remain locked under the door. Self- quarantine, social-distancing, stay at home are some of the precautionary measures adopted to fight against this deadly virus.
Quarantine is the new word trending around, originated from the Italian word "Quarantine Giorini " which means 40 days.
As people tend to be locked in their rooms maintaining social distancing, physically cut-off from the world. They are prone to stress, anxiety, depression, mood disorders, and other mental health issues. This lockdown is taking a toll on mental health.
This corona crisis is throwing every day new challenges to us. Now, on one side it is mandatory to live in quarantine to keep us safe against this deadly disease, and on the other hand challenge as to how to keep ourselves anxiety and stress-free.
So, the real task is to remain happy and healthy while closed at hour houses.
Here are some of the tips which you can adopt in your daily lifestyle and combat the mental health issues arising out of global pandemic COVID-19.
1)- Plank, Squats, and Crunches -
So, use this time of quarantine constructively by taking care of your body.
Workout improves the blood flow to every organ of your body. It also keep hormonal balance of your body.
You can do planks, squats, and crunches daily for 15 minutes and you are sorted. Surprise your loved ones after when you meet after quarantine.
2)- Tranquility and immunity go hand in hand -
Vitamin C a day keeps the stress away!
Add vitamin C enriched fruit in your daily diet. Vitamin C is a natural tranquiliser, which helps in keeping our mind calm and stress-free. It contains antioxidants and enhances the immune system of the body. It is a good stress buster.
The other benefit of vitamin C is that it helps in keeping your skin healthy. It also helps in building collagen which helps in the tightening of the skin and hence helps in the youthful appearance of the skin.
3)- Awaken your culinary art -
Since restaurants are closed during this lockdown, why not to inspire your inner chef to try hands on some of the amazing recipes. Cooking with your loved ones for your loved ones will give you inner joy and your taste buds will be obliged for your kindness. As saying goes, Good food is a good mood!
4)- Log out, shut Down, Do yoga -
Yes! Yoga helps in relaxing our mind. It brings peace & calmness to our mind and reduces stress and anxiety. Yoga helps in liberating from the mental sufferings.
“Yoga is the golden key that unlocks the door to peace, tranquility, and joy.”
-B.K.S. Iyengar
"All kidding aside, if everyone did yoga, we would have world Peace ".
-Rory Freedman
5) Tap your feet on your favourite music -
Dance and music are a fun way to ease your mind and to be happy. It not only brings joy but also helps in releasing stress. It uplifts the soul and rejuvenates the body. So what are you waiting for? Go and dance your heart out!
Music and dance are the real stress buster.
"Imagine that every cell in your body is smiling and radiating happiness. Visualise yourself dancing with joy and running around the room."
-Matt Decker